This Sunday night during the series finale of Lost, HBO will give viewers in the NY, LA and Philadelphia markets a chance to access an exclusive clip from the first episode of True Blood, Season 3, which premieres on HBO, June 13.
To see the clip, viewers should DVR the Lost series finale this Sunday, May 23 and look out for the True Blood television ad airing at approximately 11:15pm (Eastern Standard Time) on the East Coast and also at 10:55pm (Pacific Standard Time) on the West Coast. Embedded in the True Blood commercial is a special QR code. To access the clip, audiences should simply take a picture of the QR code with their smartphone as it appears on screen during the ad. This step will require a QR code reader, which can be downloaded for those who don’t already have one on their mobile device.
Here are the preferred apps for the True Blood QR code: