Bravo's Emmy-nominated culinary creative competition series "Top Chef" fired up the competition last night by premiering once again as the No. 1 rated food show on cable across all demographics, according to Nielsen Media Research. With significant growth from its last cycle, the season premiere attracted 1,475,000 adults 18-49 and 2,256,000 total viewers.

 

Bravo has inked partnerships with The Clorox Company, Toyota and Verizon Wireless as official sponsors along with the Michelob family of beers as an online sponsor of the fourth season of Bravo's Emmy-Award nominated series and the No. 1 food show on cable, "Top Chef," premiering Wednesday, March 12 at 10 p.m., ET/PT. Bravo's reputation with sponsors and brand recall scored big with advertisers in 2007, ranking as the No. 1 cable network among adults 18-49 for brand recall of commercials, as well as the No. 1 cable network among adults 18-49 for program engagement.

Photo: F. Scott Schafer

 

Let the flames begin. Bravo's highly anticipated fourth season of the Emmy-Award nominated No. 1 food show on cable returns with "Top Chef: Chicago," premiering Wednesday, March 12 at 10:00 p.m. ET/PT. Get ready to sharpen your knives as the newest crop of 16 rising chefs from across the country take on the windy city.