Total Domination on USA with last night’s ROYAL PAINS returning with its third season premiere and the new original series, NECESSARY ROUGHNESS, launching to incredible numbers.
Both shows cracked 2 million in P25-54 and 1.8 million in P18-49.
ROYAL PAINS is up double digits over Winter and NECESSARY ROUGHNESS held virtually ALL of ROYAL PAINS levels on 25-54 (98%), 18-49 (96%) and also 93% (total viewers).
P25-54: 2.1 million (+16% vs. Winter 2011 premiere)
P18-49: 1.8 million (+23)
Total Viewers: 5 million (+13%)
P25-54: 2 million (+29% vs FAIRLY LEGAL Premiere)
P18-49: 1.8 million (+28%)
Total Viewers: 4.7 million (+20%)