Project Runway Videogame for Wii Struts Into Retail Stores Nationwide

Atari, Inc., one of the world’s most recognized brands, and The Weinstein Company, executive producers of the award-winning reality series Project Runway, announced that the Project Runway videogame, based on the mega hit-TV program, is making its way “from the runway” into retail stores today.  This fashion forward title, developed by Tornado Studios, is currently available for Wii™ and will also be available on PC March 9, 2010.

A must have “accessory” for series fans; Project Runway the videogame puts players in the role of aspiring fashion designers.  Similar to the show, “designers” are presented with a range of theme challenges as they create fashions, select models, and style them with hair, make-up, and accessories.  Players can then go from designer to model and show off their creations and work their way down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title features the show’s key talent Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia as well as eight contestants from season six including reigning Project Runway winner Irina Shabayeva.

“Project Runway has grown into one of the most powerful brands in fashion and pop culture,” said Jim Wilson, President and CEO, Atari, Inc. “Now Project Runway fans of all ages can become designers, stylists, models and photographers right in their own living rooms. The Wii Balance Board runway feature gives the entire franchise a whole new twist.”

In addition to the core reality show competition, the Project Runway videogame for Wii™ includes a variety of fun, family friendly game features inspired by the content from the show.  These include:

a Wii Balance Board-compatible catwalk game
an interactive garment studio
a fashion career mode
hair and make-up studios  
a high-profile fashion photo shoot

TWC spokesperson Barbara Schneeweiss added, “We are extremely excited to partner with Atari and bring Project Runway to the video gaming audience. It’s a wonderful opportunity to allow new and existing fans to interact with the franchise in a way we never imagined possible.”

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Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture.  Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn.  The wildly successful competition reality series has proven to be one of television’s most talked about shows and, during its first season on Lifetime, Project Runway is the most watched reality program on basic cable in 2009 among Women 18+.

Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iPhone).  Divisions of Atari, SA include Cryptic Studios, Eden Studios, Atari Interactive, Inc. and Atari, Inc.

Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids®, Centipede®, Missile Command®, Lunar Lander®), original owned franchises (Test Drive®, Backyard Sports™, Deer Hunter®), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters®, Project Runway™, Dungeons and Dragons®).

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