HSN, a leading interactive multi-channel retailer, announced plans today to launch HSN2, a second 24-hour television shopping channel designed to offer customers a curated assortment of encore airings of HSN’s must-see shows, products, brands and personalities. HSN2 will premiere on August 1 on DISH Network.
“We are excited to launch HSN2 and provide our customers greater access to additional viewing and shopping options,” said Mindy Grossman, CEO of HSN, Inc. “With different personalities, great brands and products airing simultaneously on each of our channels, customers will enjoy twice the entertainment, inspiration and discoveries.”
“DISH Network is pleased to support HSN on the launch of their new channel, and we look forward to offering HSN2 to our customers later this summer,” said Jerry Grasmick, Vice President of Commercial Services and Sales for DISH Network.
For the first several months, the channel will focus on feedback from HSN2 viewers and customers and respond accordingly.
“HSN is committed to being a leader in transactional innovation and exploring ways to grow and reach our customers through multiple platforms,” said John McDevitt, Vice President of Advanced Services for HSN. ”HSN2 offers yet another means for our customers to access the high quality production and engaging shopping experiences they have come to expect of HSN.”
Programming for the new channel, which will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.