Let the interactive extravaganza begin! Bravo Media’s ‘Talk Bubble’ – formerly called the ‘virtual viewing party’ – goes live each week during episodes of “The Real Housewives of New York City” on Thursday nights at 10PM ET/PT, allowing fans to simultaneously interact and comment about the episode as it unfolds on-air. Bravo viewers will get the chance to engage directly with their favorite Housewives – live -when they join the party at or text PARTY to 27286. This week, fans can chat with New York housewife Jill Zarin, and react to the show through Twitter, Facebook and their mobile phones while watching the episode live on television.

“Thousands of fans participated in the last two virtual viewing parties, and we had such a great response that we decided to implement this weekly for a more dynamic experience for our highly engaged audience,” said Lisa Hsia, Senior Vice President, Digital Media, Bravo Media. “The Bravo Talk Bubble is a real-time watercooler event that allows us to grow our audience through social media, and to have a two-way conversation with fans as they experience Bravo in a more personal, intimate way than ever before.”

Each week during “The Real Housewives” Talk Bubble, different housewives will interact with fans on Twitter, as well as “Watch What Happens: Live” host Andy Cohen and some of his weekly guests. The Bravo Talk Bubble will include a shareable video widget featuring the best moments from that night’s episode that fans can share with friends via Twitter, Facebook, mobile phones and email. These selected videos also will be available in the Talk Bubble video player. During the show, “Tweet Spots” will show selected real time live comments from the fans. Participants can voice their opinion with nightly polls and the “Tweet Heat” sentiment meter which tracks how fans are feeling about the housewives during the show – are they fashionistas, drama queens, or just downright entertaining?

The Bravo Talk Bubble is a live social media event which combines interactive elements on every platform to bring fans the ultimate viewing experience by expanding the series from the TV screen directly into the viewers’ homes. Bravo Media’s first virtual viewing party held for “The Real Housewives of New York City” (May 5, 2009) won the prestigious MMA Global Mobile Marketing Award and Mobile Excellence Awards.

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