Activision Publishing (Nasdaq: ATVI), GameMill Publishing, Inc., and Cepia LLC today announced the release of Zhu Zhu Pets™ for Nintendo DS, based off of the cuddly “Toy of the Year”-winning hamsters. The initial shipment of the game includes a Collectors’ Edition baby hamster named Baxter and is available while supplies last.
“Zhu Zhu Pets for Nintendo DS is arriving at a great time for the property,” said David Oxford at Activision Publishing. “After winning ‘Toy of the Year’, everyone is eager to see the next phase of their favorite toy.”
Gary Miller, President, GameMill Publishing, added, “This game delivers loveable hamsters, fun adventures and everything that Zhu Zhu Pets fans will love to play.”
“The Zhu Zhu Pets ‘Zhu-niverse’ is growing exponentially and fans are having a lot of fun with each evolutionary step,” said Natalie Hornsby, Vice President of Marketing, Cepia LLC. “We are extremely pleased to take this first step in our partnership with GameMill and Activision.”
Zhu Zhu Pets for Nintendo DS allows players to care for and play with their favorite hamsters, including Mr. Squiggles, Num Nums and Chunk. Players can lead their hamsters through more than 30 twisty, loopy levels on a skateboard, in a car or spinning in a hamster ball. After so much adventure, hamsters are sure to get tired and hungry and will need lots of care and love. Players can to make sure their hamsters get snacks, exercise, sleep and lots and lots of love!
Zhu Zhu Pets was the best-selling toy last holiday season and recently won three industry awards at the 10th annual Toy Industry Association Toy of the Year (TOTY) Awards, including the 2010 “Toy of the Year,” “Girl Toy of the Year” and “Innovative Toy of the Year.”
Zhu Zhu Pets for Nintendo DS is rated E for Everyone by the ESRB and is now available for Nintendo DS at the retail price of $29.99. For more information visit www.activision.com or www.gamemillpublishing.com.